The Member responded to an internet advertisement offering a new truck at a good price. The Member emailed his acceptance of the offer to the Dealer. The Dealer claimed it made a mistake in the advertisement, stating the truck cost was considerably more. The LEGAL PLAN sent the Dealer a demand letter and a draft lawsuit, stating Dealer’s conduct constituted an illegal bait-and-switch. The negotiations resulted in the Dealership paying the Member $12,000.00. The Member received over $7,000.00 worth of tax-free legal services.